More Good News from Turner Media Innovations

Despite the poor climate that kicked off 2010, things have been looking up for us at Turner Media Innovations...

 

Our channels are flying high - so far this year...

  • Our commercial impacts for kids in Jan & Feb are up 10% Year-on-year and up 34% for Boys 4-9**

  • In Q1 Boomerang was the Number 1 kids channel for Housewives watching with kids*

  • So far in 2010, Boomerang is Number 1 channel for Kids aged 4-9*

  • Cartoonitos Share of Impacts increased by 101% Year on Year in Q1*

  • Cartoonito Kids impacts are up 105% and for Housewivives-with-kids are up 220% (Jan-Feb 2010)*

 

Turnered Out Nice Again

Plus, our success means more people are wanting to work with us... 

 

In Q1 2010 we've even been breaking our own records;

  • We achieved the highest revenue yield in our history*
  • Our YOY Sponorship and Promotions revenues were up by 239% *
  • Our Web Media campaigns were up by 10% YoY  *
  • We boosted our share of  commercial impacts by +21% in Jan YoY*

 

In the year to date, we've achieved classic one two with Boomerang being the #1 Channel for Boys 4-9 followed by Cartoon Network as the second best channel for this audience*.

If you want to share in our success, come and talk to us at hello@turner.com

 

*Source: DDS 2010. Year to date figures are correct to 15th March 2010. Q1 Figures quoted are Jan 1st - 15th March 2010.

**Source : BARB YOY Jan - Feb 2010

Internal monetary figures come from internal sources at Turner Broadcasting.

48% of kids 5-12 say seeing an advert on TV prompts them to ask for a particular food or drink. (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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