Innocent Drinks
Innocent Drinks chose Turner Media Innovations as their creative partner to help launch their brand new alphabet magnets giveaway in packs of Innocent Kids Smoothies.
We created two 30" adverts (which both went live on March 11th), one showcasing the limited edition glow in the dark magnets and one showcasing the limited edition shiny magnets. The ads were voiced by comedy legend Rik Mayall, and introduced viewers to the magical world of Innocent kids.
A 3D version of the glow in the dark ad was also made, which was shown in cinemas alongside 3D kids films such as Twentieth Century Fox's 'Rio'.
Gurdeep Loyal, Innocent Kids Brand Marketing Manager, said:
"We worked with Turner Media Innovations on the development of our latest innocent Kids adverts, and, right from the pitch process through to the delivery of the final ads, Turner consistently out-did expectations.
The creative flair shown in their initial ideas beat the other agencies who pitched; Turner fully understood our brief and responded with some exciting creative concepts. Turner led the process of getting a new look and feel for the ads, leading animation and shoots, and all the extra bits that have led to our finals ads which were delivered on time and are looking fantastic. Our innocent directors have even commented that these are the best Kids ads we've ever had!
Everyone at Turner is a delight to work with - they have a can do attitude, show a clear passion for their work, use all of the insights they have as experts in kids communications and show tenacity to deliver exactly what we wanted as a client, but also what would be the best adverts for giving Kids an enjoyable experience."
