Hasbro Cuponk
Hasbro and Turner Media Innovations partnered for a cross platform promotion of Hasbro's brand new product Cuponk.
A 30" animated webdrive spot was created in a cool and edgy style to reflect the product. The spot encouraged kids to go online to a bespoke Cuponk microsite and upload their own tricks to the gallery. Voters could then decide which trick was the best from our chosen 4 'Trick of the Week' winners.
The site also featured product info, and a mini game to win Cuponks and other great prizes!
For more detail about the campaign, contact our S&P team here
