Furry Vengeance for E1 Entertainment

E1 are back to the Turner channels for the 2nd time this year with the ace new film release Furry Vengeance starring Brendan Fraser.

We took a fun twist on the main theme of the film and created an 'Animals Spotters' guide producing 2 x 20" spots on-air featuring different animals from the film and then directing kids online to spot more animals by playing the fun spotters game. Once on the site kids could also find out more about the film, watch the trailer and on-air spots and win ace prizes.

 

The specific campaign elements are:

  • 2 x 20" 'Spot the animal' webdrives
  • 1 x microsite with mini spot the animals game, spotters guide and competition

 

The campaign runs from Wednesday 21st April until Tuesday 4th May on Boomerang, Cartoon Network and CNToo

Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
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